Activation numérique

Increase marketing ROI by better matching consumers with products better aligned to their credit profile.

The Equifax® identity solution portfolio provides your organization with an integrated suite of real-time, industry-leading defenses against fraud. The portfolio consists of identity screening, verification and authentication tools that work in real time to minimize losses from various types of fraud. Equifax augments our solutions with unique data assets, predictive analytics and fraud consulting services.

Better engage digitally with consumers to create a more positive user experience and support consumers with credit or loan products that fit their needs, by automatically pre-populating key risk decisioning criteria and providing a response within seconds. Pre-fill helps:
•    Reduce data capture time (only minimal data fields to be captured)
•    Improve data quality and reduction of drop rates during a ‘low-touch’ journey
•    Enrich customer information with reliable bureau data
•    Enhance productivity during application data capture without compromising on risk

Automatic carry-forward, enrichment and pre-population of prequalification fields to seamlessly integrate with your final approval requirements and optimizes processing. Pre-fill helps:
•    Reduce data capture time (only minimal data fields to be captured)
•    Improve data quality and reduction of drop rates during a ‘low-touch’ journey
•    Enrich customer information with reliable bureau data
•    Enhance productivity during application data capture without compromising on risk