How understanding lost sales analysis can help grow your credit portfolio
Losing business to more competitive offers, or passing on deals that are now performing well for other lenders, could be harmful to your bottom line. When customers choose to do business with a competitor, you lose the immediate opportunity and the chance to build a long-term, strong consumer relationships. Our lost sales analysis provides insights into reasons why consumers may have chosen a competitive product.
- Develop better product and risk policies
- Understand customer performance when lost to competitors or the application was declined
- Improve close rates with more compelling offers
