EFX.AI

Driving AI Innovation

We infuse our patented AI techniques into solutions designed to enable customers to get to insights faster — helping to create new consumer opportunities.

Amplifying Data’s Power

Equifax Amplify AI is an intelligence accelerator that leverages our patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure.

Solutions built with Equifax Amplify AI transform data into a powerful, actionable resource by providing clear, explainable insights that drive better decision-making.

Smarter Insights, Stronger Decisions

Equifax Amplify AI delivers insights that are not only highly predictive, but also easy to understand, explain, and implement. It’s how we empower businesses to harness the full potential of data.

Explainable Insights

Every insight is fully transparent, ensuring businesses and consumers understand exactly how and why each decision is made.

Enhanced Predictiveness
Advanced machine learning models identify deep patterns that improve predictiveness in credit assessments and fraud detection.
Regulatory Alignment
Built to meet the highest industry standards, Equifax Amplify AI ensures data-driven decisions are explainable, fair, and compliant.
Powered by Differentiated Data
Leveraging proprietary Equifax data, including telco, utility, and specialty finance sources, Equifax Amplify AI helps businesses access a fuller financial picture.
Accelerated Decision-Making
Seamless integration with the Equifax Cloud and custom data fabric allows for faster, more confident decisions.

Patent Spotlight

We are driving AI innovation through patented AI technology and analytics.

1000 icon

1,000+ Equifax analytics professionals
Anticipating the evolving needs of customers and consumers around the world.

90 icon

300+ pending and approved patents**
supporting our approach to AI
The Equifax AI patent portfolio centers on the creation of models for use in financial decisioning and fraud prevention.

** Note: Number of patents as of January 2025

Maximizing AI Performance with the Equifax Cloud™

The Equifax Cloud was custom built to maintain and manage the large volume of diverse, proprietary datasets needed to maximize AI performance. Our vision for the Equifax Cloud is to expand the depth and predictiveness of our data to help our customers innovate faster and create more effective insights into the people and communities they serve.

Explore the Equifax Cloud

equifax cloud diagram

A legacy of pioneering AI excellence

Equifax has been driving responsible Artificial Intelligence innovation for over a decade. Our analytics professionals around the world anticipate the evolving challenges that our customers and consumers face — innovating not just for today, but for the future.